High-quality photos of what users love eating most are appetizing and make them want to order something tasty

European cuisine

We recommend using light colors ― neutral tableware, table, and background. Decorations that are too bright may distract users from the main item.

Pay attention to details: greens should be fresh and neatly spread out, and pastries should be freshly baked. We recommend preparing food specifically for shooting, even if you use your phone to take the photos.

Pasta

Plate the pasta carefully and make sure there aren’t any traces of sauce on the edges. Select decorations that match the color of the ingredients (for example, red napkins). You can use dark plates for pasta to emphasize the texture of the dish.

Recommendations for shooting European cuisine also apply to pasta.

Pizza

Take photos of pizza from above, with the light coming slightly from the side so you can clearly see the toppings and pizza as a whole.

You can also take photos of a slice of pizza that shows the crispy crust and toppings. Use this technique if there are lots of ingredients that you want to show in detail. But remember: in this case, the whole slice must be visible. If the photo is too close up, it’s difficult for users to see that it’s a pizza and not something else.

Burgers

When shooting burgers, the focus should be on the ingredients. They need to look appetizing and attractive to make the user want to order.

Make sure that the light falls on the burger directly. It’s better to take photos from the side, not at a 45-degree angle.

Shawarma

For shawarma, the filling is most important. To show it clearly, cut the shawarma diagonally.

Remember to adjust the lighting, angle, and layout. The decoration depends on your restaurant’s concept, but it shouldn’t distract user attention from the main item.

National cuisine

Caucasian cuisine includes dishes with rich/bright and muted pastel shades, so make sure the food doesn’t get lost in the background of your photos. If the dish has a complex texture, shoot at an angle that makes the details or filling clearly visible.

Sushi

When you take photos of sushi and rolls, white needs to stay white. If there’s rice, make sure it’s the right shade. Colors can get distorted if you take photos with incandescent or fluorescent lighting. It’s best to shoot in daylight near a window.