More photos ― more orders

More photos ― more orders

Photos make it easier for users to picture what the item will look like and decide what to order.

If 80% of items on a menu have photos, the restaurant gets more orders and has a higher average order amount and purchase conversion.

Menu without photos:

Users can’t picture what the item looks like, so they don’t want to order.

Caesar salad with chicken 200 g

ZMV 69.5

Lettuce, fried chicken fillet, cherry tomatoes, garlic croutons, and parmesan cheese

Menu with photos:

Users can picture what the items look like. You have a better chance of meeting their expectations and getting a good rating.

Caesar salad with chicken 200 g

ZMV 69.5

Lettuce, fried chicken fillet, cherry tomatoes, garlic croutons, and parmesan cheese

5 steps before uploading photos to Yango Deli

Step 1
Check that you have the right to use the photo

The photo is mine

There are no copyright issues, the photo passes moderation, and we publish it in Yango Deli

The photo isn't mine

The item doesn’t meet user expectations, and they leave a low rating

Step 2
Make sure there is no alcohol in the photo.

Don’t show any alcohol in your photos.

The delivery of alcohol is prohibited by law.

Step 3
Check the technical requirements

Check:

  • — The minimum resolution of menu photos is
  • — The minimum resolution of the main photo is
  • — The photos are
  • — The file size is no more than
  • — Orientation is
All technical requirements

Confirmez les éléments suivants :

  • 800 × 600 pixels
  • 1 600 × 1 200 pixels
  • jpg
  • 25 МB
  • horizontal
Step 4
Make sure the photo is high-quality
Use the following criteria:

For a photo to be high-quality, take it from a shorter distance instead of using an editor to enlarge it. This way, the photo won’t be pixelated. Also make sure that the item is in focus.

Photos must show the real color of the item, so shoot in the daylight when it’s not too bright.
Try not to use filters to meet user expectations.
Remember: whites need to stay white

When making a collage, make sure that all objects are on the same plane. This helps maintain the correct perspective and proportions of items, plates, and decorations. Poor-quality collages distort how users perceive portion size.

Step 5
Make sure the photo matches the menu item

Otherwise, we can't publish the photo

The photo matches the item

Potato pancakes 250 g

ZMV 69.5

Potato pancakes with sour cream

The photo doesn't match the item

Potato pancakes 250 g

ZMV 69.5

Potato pancakes with sour cream

Last but not least

The main photo: mshowcasing your restaurant

The main photo is the first thing users see on your restaurant’s page.
Try to make the main photo attractive and informative so it reflects your cuisine and concept.

Suitable background

Use a background that doesn’t conflict with the app background: white or black won’t do.

Follow the rules

Make sure there’s no alcohol or tobacco in the photo. Make sure there aren’t any people or hands in the photo.

Photo content

The main photo should show 1-3 dishes with decorative elements, like tableware, napkins, or drinks. The shooting angle can be from 20° to 60°.

Try not to overload the main photo. Too many dishes can distract and confuse users.

After you’ve checked everything, you can upload the photos!

FAQ:







Wed Jan 24 2024 12:07:31 GMT+0300 (Moscow Standard Time)