Photos make it easier for users to picture what the item will look like and decide what to order.
If 80% of items on a menu have photos, the restaurant gets more orders and has a higher average order amount and purchase conversion.
Users can’t picture what the item looks like, so they don’t want to order.
Caesar salad with chicken 200 g
ZMV 69.5
Lettuce, fried chicken fillet, cherry tomatoes, garlic croutons, and parmesan cheese
Users can picture what the items look like. You have a better chance of meeting their expectations and getting a good rating.
Caesar salad with chicken 200 g
ZMV 69.5
Lettuce, fried chicken fillet, cherry tomatoes, garlic croutons, and parmesan cheese
There are no copyright issues, the photo passes moderation, and we publish it in Yango Deli
The item doesn’t meet user expectations, and they leave a low rating
Don’t show any alcohol in your photos.
The delivery of alcohol is prohibited by law.
Minimum resolution of menu images: 800×600 pixels. Format: JPG. Orientation must be horizontal. On the website, up to 20% of the photo is cropped from the top and bottom (the blue area). In the app on smartphones and tablets, up to 15% is cropped on the left and right (the yellow area). Up to 30% of the main photo is cropped from the top and bottom (the blue area) on the website and in the app. Minimum image resolution: 1600×1200 pixels. Format: JPG. Orientation must be horizontal.
For a photo to be high-quality, take it from a shorter distance instead of using an editor to enlarge it. This way, the photo won’t be pixelated. Also make sure that the item is in focus.
Photos must show the real color of the item, so shoot in the daylight when it’s not too bright.
Try not to use filters to meet user expectations.
Remember: whites need to stay white
When making a collage, make sure that all objects are on the same plane. This helps maintain the correct perspective and proportions of items, plates, and decorations. Poor-quality collages distort how users perceive portion size.
Otherwise, we can't publish the photo
Potato pancakes 250 g
ZMV 69.5
Potato pancakes with sour cream
Potato pancakes 250 g
ZMV 69.5
Potato pancakes with sour cream
The main photo is the first thing users see on your restaurant’s page.
Try to make the main photo attractive and informative so it reflects your cuisine and concept.
Use a background that doesn’t conflict with the app background: white or black won’t do.
Make sure there’s no alcohol or tobacco in the photo. Make sure there aren’t any people or hands in the photo.
The main photo should show 1-3 dishes with decorative elements, like tableware, napkins, or drinks. The shooting angle can be from 20° to 60°.
Try not to overload the main photo. Too many dishes can distract and confuse users.